(PROJECT NAME) Display Rack Longer Than Shop Space
(PROJECT TYPE) Public Installation For Singapore Design Week 2024, “A Shopping Experience”
(STATUS) Build, 2024
(LOCATION) Bugis, Singapore
(COLLABORATORS) Curator-gideon-jamie
(PROJECT SUMMARY)
Tenancy agreement? In the hyper-sensory corridors of a shopping mall (Bugis Street, Singapore), it is essential for a vendor to pop-out. Be brighter, louder, maximize the shop’s boundaries to get the attention of the passing consumer.
I wonder what is the limit that a tenant can do to maximize a display fixture before the landlord becomes angry and kick you out? The installation of the longest display rack (8++ meters long) proposes to find the limits of this small shop’s boundaries and the tenancy agreement.
stable unstable 